Beauty Launches

Weekly Recap: Lush Ambassador, Beauty Expansion & More

Below is a list of the top 10 most-viewed news items on our site for the week ending September 5, 2026.

Here’s your weekly recap—the most-viewed news stories on our site for the week ending September 5, 2026.

Lush Cosmetics announces a landmark partnership with New York City-based esthetician Amity Murray, who will serve as Lush Skincare Ambassador. This alliance marks a pivotal moment for Lush, deepening the brand’s commitment to skin health education through hands-on, expert-led guidance with the esthetician, also known as “Magic Hands”.

Hailey Rhode Bieber’s rhode, announced that it will be available at Sephora online and in most stores across Europe starting September 30, 2026. This follows its 2025 rollout with Sephora in the U.S., Canada, and the U.K.

Huda Beauty teams up with global superstar Cardi B to launch Ultra Snatched, a bold new expansion of the brand’s iconic Easy Bake franchise. New pink-and-lilac shades come with an adjustable selector. 

Truvant, a pure-play contract packaging and co-manufacturing partner, has acquired Multi-Pak Packaging, a West Caldwell, New Jersey, contract packager. The acquisition expands Truvant’s capabilities in a strategic growth category driven by rising consumer demand for vitamins, supplements, and health products.

Sephora announced its debut on TikTok Shop. The Sephora Drop Shop will feature exclusive monthly drops, showcasing curated products from some of Sephora’s most coveted partner brands.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Lush Cosmetics Enlists Amity Murray as Brand’s First Skincare Ambassador

5.  rhode Prepares to Expand in Europe with Sephora

6. Traackr’s Top Performing Beauty Brands

7. Huda Beauty & Cardi B Debut ‘Ultra Snatched’ Collection

8. Truvant Acquires New Jersey-Based Multi-Pak Packaging

9.  Sephora Debuts on TikTok Shop

10. Top Brands of 2026 by Cosmetify

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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